Thoroughbred Motorsport

A complete rebrand for a prestigious motorsport company delivering high-performance driving experiences. The new identity centres around a bold, distinctive icon, designed for maximum impact on track through striking vehicle livery, while creating a powerful and memorable brand presence. The project also included a full website redesign, with ongoing maintenance and updates to support the brand as it continues to evolve. Hippocampus Marketing developed a full content strategy for Thoroughbred Motorsport, then worked alongside Luli to plan the website content, shape the messaging and create a clearer customer journey that supports enquiries from private experience seekers and corporate clients.

thoroughbredmotorsport.co.uk